Who We Are | About Palmer Trucks
Our Story & Our Mission
Our Story - A man of humble beginnings and a middle school arithmetic teacher by trade, Eldon Palmer changed career fields and became an Indianapolis Dodge dealer in 1956 at the age of 28. In December 1966, Eldon signed his first Kenworth Dealer Agreement. His humor, hard work, and attention to not only the numbers, but to the needs of others, were his legacy - a legacy that serves as Palmer Trucks’ guiding roadmap to this day.
Eldon left his legacy, and dealership, to the second and third generation.
Second generation owner and son-in-law, John Nichols, celebrates more than 30 years in the business – a true passion. He embraces technology and innovation to bolster already outstanding customer relationships throughout the heavily-traveled region – known as the Crossroads of America for good reason. A down-to-earth gentleman - in his spare time, you can find him with his seven grandkids or embracing his Hoosier roots on the farm – all roads lead to Nichols Farms.
Today, Palmer Trucks operates twelve, exclusive Kenworth dealerships with 650 employees in Indiana, Ohio, Kentucky, and Illinois. Palmer Leasing Group operates as a full-service leasing and rental PacLease franchise, and Palmer Power & Truck Equipment provides industry-leading work truck upfit services.
Palmer Trucks has proudly served customers across seven decades and three generations of ownership. Eldon's grandsons, Jacob and Scott Nichols, help operate the business, and the entire Palmer family remains engaged - providing support, guidance and care.
We maintain a commitment to forming authentic and valuable connections through fulfilling the industry’s unique, time-sensitive needs as a trusted partner. We accomplish this by providing products and services of the highest quality and value - personalized for you.
Because of this philosophy, we develop and nurture long-term, valuable relationships with our partners. The Palmer Trucks team has the utmost privilege and gratitude of doing business, and these core values are what keep customers returning year-after-year, and are what have kept us - On the Road Since 1965.
“We are dedicated to meeting our customer's truck needs by building quality relationships with them and going the extra mile. Our employees are the best they can be and display a positive attitude. We will lead by example, work hard, and treat everyone with honesty, dignity, and respect.”
– Founder Eldon Palmer
History
The Palmer Journey - 1965 to Present Day
The Palmer Roadmap - Our Values & Philosophy
•Mission Statement
•We Believe Statement
•Eight Feet, Meet and Greet Philosophy
•We Travel Together Statement | Inclusion, Diversity, Equity & Accessibility
What We Believe - Our Guide
•Approach all we do with honesty and hard work
•Partner with customers to meet their needs
•Provide superior service every time
•Recognize employee value with training, opportunity, and competitive compensation
•Lead by example with focus on teamwork
•Create a safe and pleasant environment that encourages all
Core Values - What Drive Us
•We meet customer needs through quality relationships and extra-mile service
•We bring our best with positivity and hard work
•We approach all with honesty, dignity, and respect
8 Feet, Meet and Greet Philosophy - Rules of the Road
•Relationships come first and are nurtured by a sense of belonging
•Always greet someone who comes within eight feet with warmth
and empathy
We Travel Together - Inclusion, Diversity, Equity & Accessibility
Palmer Trucks is a team that intentionally serves and includes all people. Building upon our founding principles, we will go the extra mile to know, ask questions, and understand one another in order to work towards the inclusion of all. Everyone who walks through our doors will be welcome as part of the Palmer family, not in spite of who they are, but because of who they are as unique individuals within our industry and communities. We will hold ourselves accountable as a place that is safe and welcoming for all.
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Kenworth of Indianapolis - West - 1970s
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Kenworth of Indianapolis – East (Current Headquarters) – 2021
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Eldon and Elaine Palmer
Palmer Trucks is conveniently located near the areas of Cincinnati, Indianapolis, Fort Wayne, Effingham, and Louisville.